Meaning
Enshittification is the gradual breakdown and decline in quality of a digital platform or service caused by profit-driven decisions that squeeze users and business customers to maximize short-term gains for shareholders.
Enshitification (noun) or Enshitify (verb): refers to the gradual decline in quality of digital platforms and services, typically following a predictable pattern: platforms initially offer great value to attract users, then exploit those users to attract business customers, and finally abuse both groups to maximize profits for shareholders. This can also apply to organizations or individuals who premeditatively act with sentient malfeasance to make circumstances worse for themselves or for others.
- Jimmy Carter's decline serves to underline the enshittification of US politics since Reagan.
Pronunciation Practice
